About the brand
The story of Mariëlle
From personal experience: "Every woman deserves to feel beautiful, regardless of her cup size!"
It is almost ironic that it is precisely Mariëlle van der Loo who is the brains and the face behind the successful swimwear and lingerie webshop Annadiva. Years of insecurity and frustration about her 'large cup size' came before that. Her self-image changed for the first time when she finally found what she was looking for. From that moment on, Mariëlle dared to embrace her body — and she wishes the same for every woman.
Mariëlle's frustration and insecurity grew with every cup size. Buying a new bra or swimwear was truly a challenge. Yet it is precisely her background that is her strength. Today she feels comfortable in her own body and shines in her own lingerie and swimwear.
"Our motto is "Shine with confidence". You can only convey that message if you feel it yourself. I am a mother of two children and I don't have a 'model body'. What size I am, how much I weigh — it says nothing about how beautiful I am. How I feel, what I want to wear; that is my choice."
The collections: if you can dream it, you can do it
Almost 10 years after the launch of Annadiva, it was time to realise a new dream: a collection of our own. In 2021, Annadiva launched its first swimwear collection, quickly followed by a lingerie line. Under the motto 'for women, by women', the collections are put together and developed in a wide range of sizes. The Annadiva collections are available from cup C to I, perfectly in line with the latest trends, fashion, colours and prints — because that is precisely what is missing in a so-called 'difficult' cup size, and should never be missing.
For women, by women
Annadiva is sold exclusively through the Annadiva webshops in the Netherlands, Belgium and Germany, as well as in three physical stores. Recently, Annadiva has also become available in a number of selected lingerie boutiques. We would love to expand this network in a healthy way. Interested? Get in touch via the button below.
